Tuesday, July 06, 2004 - Volume 2 Issue 11
Colin Evans, Editor (mailto:
)
In this issue
- From the Editor
- Featured Success Article - Life Rewards Action - By Chris Widener
- Featured Online Marketing Article - Some Advertising Is Doomed To Fail - By Diane Hughes
- Motivational Quotes
- Take A Break - New bride...
- Tell Me what You Think
From the Editor - Colin Evans
Hi Everyone 
Welcome to this edition of Cols-A-To-Z.
Isn't it funny how something that is really obvious can be
invisible for days, months even years.
I have known about an online opportunity for ages, and all this
time I haven't been able to see the wood for the trees...
I took another look at it two weeks ago and the truth finally
dawned on me. This program is a little gem.
I have been struggling to find affordable add tracking and
autoresponders since I first became an internet marketer. This
opportunity has both and not only that, they are unlimited.
I always email the owner of a program and will not join until
the owner has answered my questions satifactorily.
The owner of this opportunity, Carlos Garcia, replied within
hours. Not only that, he has replied to all my emails in an
equally prompt manner. I'm impressed...
The unlimited autresponders in this program are based on the
Autoresponder Pro script and are very good. I now have five
autoresponder series running on this system.
The unlimited add trackers are a different story. I tried to set
up a split test between two slightly different splash pages that
I want to use on start page exchanges and failed.
The fact that I'm struggling means most people are going to
struggle, but I don't know whether it's me or the tracker that's
at fault.
I have a feeling it's got something to do with multiple hits
coming from the same source and so the hits are not recorded.
Carlos uses the add tracker and has no problems so I'll have to
experiment a bit more. If you have any tips or ideas, please
email them to me, I'd really appreciate your suggestions.
When you join the program you also get access to website
monitoring which is pretty useful for making sure your website
is not experiencing excessive downtime.
You can earn money from the program and there are a number of
ebooks that you get resell rights to and you earn US$10.00 per
referral on two levels.
I'm very impressed with the program and I fully recomend it to
anybody who is serious about internet marketing.
If you're interested, you get a one month trial offer for $1.00
if you go here: http://www.cols-a-to-z.com/wealth
I've also got a free internet marketing ebook for you to read
titled "Money - Time - Traffic". It's a good read and contains a
lot of very useful information.
You can download it here:
http://www.cols-a-to-z.com/Money-Time-Traffic.zip
Until the next time...
Featured Success Article - Life Rewards Action - By Chris Widener
Thinking is good, yes it is. I strongly encourage thinking. In
fact, thinking plays a terrific role in success. It helps you
strategize. It helps you get motivated. It tunes you into success.
I am all for thinking and I do it regularly!
That being said, just thinking, no matter how good of a thinker
you are, will never catapult you to success. The difference
between the thinker who succeeds and the thinker who doesn’t is
that the thinker who succeeds also ACTS!
Life does not reward thinking. Life rewards action. Let me
clarify: Life rewards thoughtful action.
Think first, by all means… But then ACT!
Do you want to gain wealth? The save your money – ACT!
Do you want to lose weight? Then hit the treadmill – ACT!
Do you want a new job? Then quit your current one – ACT!
Do you want to write a book? Then begin to write – ACT!
Do you want a new friend? Then introduce yourself – ACT!
Anything you want to accomplish will only be done by bold and
decisive action.
Wishing won’t bring it about. Neither will dreaming. Nor will
hoping.
Nope, you must ACT.
What is it you want from life? Tell me. Be specific. Be clear.
Think about it. Strategize. Roll it around inside that noggin of
yours. Got it? Good. Now what? What will you DO to turn that
non-physical electrical impulse we call a thought into a physical
reality?
There is only one thing: ACTION.
Will you succeed? Will you achieve your dreams? Will you live the
life that you want? Only you can make that decision because only
you can decide whether or not you will act.
My friends, life rewards action. Your actions do not need to be
perfect. They just need to be. And then they get rewarded with
success. With achievement. Accomplishment.
You have the power within you to lead YOUR life as you see it.
There is only one question you must answer for yourself:
Will I act?
Because Life Rewards Action.
Chris Widener is a popular speaker and writer as well as the President of Made
for Success and Extraordinary Leaders, two companies helping individuals and
organizations turn their potential into performance, succeed in every area of their
lives and achieve their dreams.
Join subscribers in over 100 countries around the
world! Get Chris' FREE weekly Made for Success E-zine by sending a blank email
to
.
Get his FREE daily SuccessQuote™ with action point
by sending a blank email to
.
Get his FREE monthly
Extraordinary Leaders E-zine, one of the world's most widely distributed leadership
newsletters, by sending a blank email to
or visit his
websites at
http://www.madeforsuccess.com
and http://www.extraordinaryleaders.com
Copyright 2002-2004 Made for Success. Used by permission. All rights reserved worldwide.
Featured Online Marketing Article - Some Advertising Is Doomed To Fail - By Diane Hughes
When people are concerned about the lack of response to their
advertising, usually they complain about one of two things. They
either say, "I put it in all the popular ezines but nobody
responded" or "I followed all the copywriting 'rules' but didn't
even get one sale." This dilemma is normally due to one common
problem. There is one thing most people don't think about that
dooms their advertising to failure.
Advertising is a process, not an event. Basically this means four
things.
(1) Your copy has to be fabulous.
(2) Your placement has to be right on target.
(3) Your timing has to be impeccable.
(4) You must repeat your ads regularly.
The one thing that most people don't consider that dooms their
ads to failure is that all four elements in the process must be
in place.
Let's go through them individually to get some clarification and
ensure your ads get the response they should.
-- Your Copy Has To Be Fabulous --
Copy, especially with online advertising, is a primary concern.
It has to grab. It has to push those emotional triggers. It has
to stand out from the crowd in order to be seen. This normally
means using a benefits-oriented approach.
When you speak to your customers through your advertising, your
primary goal should be to answer two questions. "So what?" and
"What's in it for me?"
-- Your Placement Has To Be Right On Target --
Just because the ezines, newsletters or Web sites you chose to
place your ad with are popular doesn't mean your target audience
frequents them. For example, let's say Worldwide Marketing Ezine
has over 100,000 subscribers and everybody you know reads it like
the Bible. You may be tempted to place an ad with them thinking
you'll get a huge response. But if your product is an ebook that
deals with gardening, you are most likely wasting your time and
money.
When people read Worldwide Marketing Ezine, their focus is on
business and promotions, not gardening. Yes, some of these people
may be avid gardeners, but throwing a gardening ad at them while
they are in "marketing mode" won't get you the response you want.
A better idea is to seek out ezines that cater to gardening
enthusiasts. That way, your ad will be placed in front of people
who have an interest in gardening - while they are in "gardening
mode".
-- Your Timing Has To Be Impeccable --
There are some general "timing" rules that apply in advertising.
1. Never advertise during a holiday weekend unless you are in
retail. Most people are geared toward being with family during
the holidays and don't notice advertising as much. The exception
to this is retail. These stores do the majority of their sales
during holiday times.
2. Summers are slower than the other three seasons. This is not
to say that you shouldn't advertise during the summer. What it
means is that you'll probably have to advertise more! Again, the
focus of most people is on planning vacations, being with their
children and having fun. Because of that, most won't pay much
attention to advertising that isn't specifically related to their
immediate need. You'll have to up your ad frequency in order to
place yourself in front of them continually.
3. Always take advantage of advertising related products during
"newsworthy" times. Nationally or locally, if your product or
service relates well with something that is being covered in the
news, jump on the bandwagon. Again, it deals with the general
focus of your customer's attention. (Of course, PLEASE use good
judgment!)
-- You Must Repeat Your Ads Regularly --
There is another old advertising saying (marketer's are just full
of them). "Repetition breeds remembrance." Nothing truer has ever
been spoken. Why do you think Pepsi and Coca-Cola spend millions
on marketing each year? Everyone in the world knows who they are.
However, they understand that if they disappear from view, they
are likely to drop in market share and fast!
Pepsi, Coke, McDonald's and hundreds of other major corporations
understand the importance of staying in front of their audience.
The last statistic I saw pertaining to impressions stated that
consumers must see your ad seven times before they really even
notice it. SEVEN TIMES!
I know what you're thinking, "But I'm a small business owner. I
don't have the budget of Coke or Pepsi." True. But you can swap
ads with others, write and submit articles to ezines or Web sites,
arrange joint partner ads and split the cost plus a number of
other things to reduce your advertising expense. What's important
is that you stay in front of your particular customer.
Once this combination is put into practice, you will notice a
great increase in your advertising response. The result of an
ad that is well written, placed in a targeted publication, timed
impeccably and repeated with regularity will be a more consistent
flow of sales for your business.
Diane C. Hughes * ProBizTips.com
FREE Report: Amazingly Simple (Yet Super Powerful)
Ways To Skyrocket Your Sales And Build Your Business
Into A Tower of Profits! ==>> http://madmarketer.com/diane
Motivational Quotes
When you go in search of honey you must expect to be stung by
bees.
- Kenneth Kaunda
People make a mistake who think that my art has come easily to
me. Nobody has devoted so much time and thought to composition
as I. There is not a famous master whose music I have not studied
over and over.
- Wolfgang Amadeus Mozart
Take A Break - New bride...
"Darling," said the young man to his new bride. "Now that we are
married, do you think you will be able to live on my modest
income?"
"Of course, dearest, no trouble," she answered. "But what will
you live on?"
Tell Me What You Think
I would love to hear what you think of this issue of the "Cols-A-To-Z" Newsletter.
And of course, if you have any suggestions for upcoming issues that you'd like to
share with me, please send those, too!
Just e-mail me at:
To subscribe to my "Cols-A-To-Z" Newsletter, go to the following URL:
http://www.cols-a-to-z.com/join.html
Written by Colin Evans
Editor, Cols-A-To-Z.com
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