Tuesday, July 20, 2004 - Volume 2 Issue 12
Colin Evans, Editor (mailto:
)
In this issue
- From the Editor
- Featured Success Article - Creating Opportunity - By Jim Rohn
- Featured Online Marketing Article - The Web's Best-Kept Traffic Secret - By Jim Edwards
- Motivational Quotes
- Take A Break - Dog Washing...
- Tell Me what You Think
From the Editor - Colin Evans
Hi Everyone 
Welcome to this edition of Cols-A-To-Z.
The other day I received one of those "send this to ten people
and you'll have good luck" emails. I don't believe in luck and I
was about to delete the email, and then the main content caught
my attention.
I've deleted all the rubbish about luck and reproduced the
main body of the email, it's quite thought provoking...
The paradox of our time in history is that we have taller
buildings but shorter tempers, wider freeways, but narrower
viewpoints. We spend more, but have less. We buy more, but
enjoy less. We have bigger houses and smaller families, more
conveniences, but less time. We have more degrees but less
sense, more knowledge, but less judgment, more experts, yet
more problems, more medicine, but less wellness. We drink too
much, smoke too much, spend too recklessly, laugh too little,
drive too fast, get too angry, stay up too late, get up too
tired, read too little, watch TV too much, and pray too seldom.
We have multiplied our possessions, but reduced our values. We
talk too much, love too seldom, and hate too often. We've learned
how to make a living, but not a life. We've added years to life
not life to years. We've been all the way to the moon and back,
but have trouble crossing the street to meet a new neighbor. We
conquered outer space but not inner space. We've done larger
things, but not better things. We've cleaned up the air, but
polluted the soul. We've conquered the atom, but not our
prejudice. We write more, but learn less. We plan more, but
accomplish less. We've learned to rush, but not to wait. We
build more computers to hold more information, to produce more
copies than ever, but we communicate less and less.
These are the times of fast foods and slow digestion, big men
and small character, steep profits and shallow relationships.
These are the days of two incomes but more divorce, fancier
houses, but broken homes. These are days of quick trips,
disposable diapers, throwaway morality, one night stands,
overweight bodies, and pills that do everything from cheer,
to quiet, to kill. It is a time when there is much in the
showroom window and nothing in the stockroom.
A time when technology can bring this letter to you, and a time
when you can choose either to share this insight, or to just hit
delete.
- Remember to spend some time with your loved ones, because
they are not going to be around forever.
- Remember to say a kind word to someone who looks up to you in
awe, because that little person soon will grow up and leave
your side.
- Remember to give a warm hug to the one next to you, because
that is the only treasure you can give with your heart and it
doesn't cost a cent.
- Remember to say, "I love you" to your partner and your loved
ones, but most of all mean it. A kiss and an embrace will mend
hurt when it comes from deep inside of you.
- Remember to hold hands and cherish the moment for someday that
person will not be there again.
Give time to love, give time to speak and give time to share the
precious thoughts in your mind.
Until the next time...
Featured Success Article - Creating Opportunity - By Jim Rohn
An enterprising person is one who comes across a pile of scrap
metal and sees the making of a wonderful sculpture. An
enterprising person is one who drives through an old decrepit
part of town and sees a new housing development. An enterprising
person is one who sees opportunity in all areas of life.
To be enterprising is to keep your eyes open and your mind active.
It's to be skilled enough, confident enough, creative enough and disciplined enough to seize opportunities that present
themselves...regardless of the economy.
A person with an enterprising attitude says, "Find out what you
can before action is taken." Do your homework. Do the research.
Be prepared. Be resourceful. Do all you can in preparation of
what's to come.
Enterprising people always see the future in the present.
Enterprising people always find a way to take advantage of a
situation, not be burdened by it. And enterprising people aren't
lazy. They don't wait for opportunities to come to them, they go
after the opportunities. Enterprise means always finding a way to
keep yourself actively working toward your ambition.
Enterprise is two things. The first is creativity. You need
creativity to see what's out there and to shape it to your
advantage. You need creativity to look at the world a little
differently. You need creativity to take a different approach,
to be different.
What goes hand-in-hand with the creativity of enterprise is the
second requirement: the courage to be creative. You need courage
to see things differently, courage to go against the crowd,
courage to take a different approach, courage to stand alone if
you have to, courage to choose activity over inactivity.
And lastly, being enterprising doesn't just relate to the ability
to make a living. Being enterprising also means feeling good
enough about yourself, having enough self worth to want to seek
advantages and opportunities that will make a difference in your
future. And by doing so you will increase your confidence, your
courage, your creativity and your self-worth - your enterprising
nature.
To Your Success,
Jim Rohn
This article was submitted by Jim Rohn, America's Foremost Business Philosopher. To subscribe to the Free Jim Rohn Weekly E-zine go to
http://www.jimrohn.com
Copyright © 2000-2004 Jim Rohn International. All rights reserved worldwide.
Featured Online Marketing Article - The Web's Best-Kept Traffic Secret - By Jim Edwards
Did you realize that thousands of website operators use a simple
technique to generate targeted visitors to their websites without
paying a dime in advertising? It's true.
In fact, the technique works so well that many of them don't want
you to discover how they get those thousands of website visitors
and make so many sales on virtual "auto- pilot."
Their method?
Creating tightly focused articles other people publish in their
ezines (online magazines and email newsletters) and post on their websites. This method rates so powerful that some even call it
"the web's best kept traffic secret."
Now, you may ask, "Why would an ezine publisher or website owner
publish my articles for their subscribers?"
The answer: Content!
Over a 100,000 ezines and newsletters operate on the web (along
with millions of websites) covering everything from pets and
cooking to investments and real estate. Many of them need
tightly focused content and they simply can't produce all of
it themselves.
Look at it this way... it's the same reason newspapers use the
Associated Press. Individual newspapers often can't afford staff
writers to cover every story, so they accept articles from
outside their organization.
You can do the exact same thing for various ezines and websites
catering to your niche audience!
You can get valuable publicity -- exposure you often couldn't
even pay for if you wanted to -- by providing valuable,
content-rich articles in exchange for a byline and a link to
your website (called a "resource box")!
The following represent only a few of the enormous benefits of
writing and distributing simple articles online:
** Attain "Expert" Status **
Let's face it! In the eyes of virtually everyone who reads your
articles you rank as the "expert" on the subject.
Just look at people who write newspaper columns. You may disagree
with their viewpoints, but they still have an elevated status in
your mind compared to the "average Joe" off the street.
** Pre-sell Website Visitors **
If your article appeals to a niche audience hungry for more
information on a very focused subject, you actually pre- sell
them better than any sales pitch. In their minds, you've already
delivered content they really want so when they click over to
your site you already have a "reputation" in their minds.
** Traffic Lasts Longer **
Even though the Internet changes very quickly, webmasters are
usually very slow to remove content from their sites. Once you
get an article posted on another person's website, you have an
excellent chance of that article staying there for weeks, months,
even years.
** Increase Links To Your Site **
In a recent search I found just a dozen of my articles posted on
over 813 different websites! Not only do those postings bring me
traffic, but they also help my search engine positioning because
of my increased "Link Popularity."
** Builds Your Affiliate Base **
Fact: Affiliates always take the path of least resistance.
If you provide excellent articles they can easily post on their
sites or copy and paste into their ezines, your affiliates will
promote you more often and more effectively compared to those who
don't give them tools.
Plus, as you make more sales and publish articles, other people
will see you providing excellent tools and will want to sign up
as your affiliate so they can use them too!
** Build a Huge "Opt-In" Email List **
You can use articles to build up a huge list of subscribers by
simply compiling several articles into a series and delivering
them at preset intervals.
Often called a "mini-course," this technique allows you not only
to prove to your subscribers that you deliver great information,
but enables you to capture their name and email adress so you can
send them articles and special offers in the future (with their
permission).
** Requires No Special Skills **
People often think they need to be a "writer" in order to publish
articles, but that's not true!
FACT: If you have a passion for a subject and can talk and
explain things like you would to a friend over a cup of coffee,
you can write articles people will love to read.
So if you operate a website selling virtually any type of product
or service (whether your own or as an affiliate), publishing and
promoting with articles should rank high on your list of traffic
generation strategies.
No other method of generating targeted traffic to your website
provides the quality, quantity and steadiness of traffic in such
a simple, straightforward, and cost- effective manner.
Jim Edwards is a syndicated newspaper columnist and the co-author of an amazing new ebook that will teach you how to use fr-e articles to quickly drive thousands of targeted visitors to your website or affiliate links...
Need MORE TRAFFIC to your website or affiliate links?
"Turn Words Into Traffic" reveals the secrets for driving Thousands of NEW visitors to your website or affiliate links... without spending a dime on advertising!
Click Here => http://www.turnwordsintotraffic.com
Motivational Quotes
The starting point of all achievement is desire. Keep this
constantly in mind. Weak desires bring weak results, just as a
small amount of fire makes a small amount of heat.
- Napoleon Hill
Things may come to those who wait, but only the things left by
those who hustle.
- Abraham Lincoln
Take A Break - Dog Washing...
A young boy, about eight years old, was at the corner Mom & Pop
grocery picking out a pretty good size box of laundry detergent.
The grocer walked over, and, trying to be friendly, asked the boy
if he had a lot of laundry to do.
"Oh, no laundry," the boy said, "I'm going to wash my dog."
"But you shouldn't use this to wash your dog. It's very powerful
and if you wash your dog in this, he'll get sick. In fact, it
might even kill him."
But the boy was not to be stopped and carried the detergent to
the counter and paid for it, even as the grocer still tried to
talk him out of washing his dog.
About a week later the boy was back in the store to buy some
candy. The grocer asked the boy how his dog was doing.
"Oh, he died," the boy said.
The grocer, trying not to be an I-told-you-so, said he was sorry
the dog died but added, "I tried to tell you not to use that
detergent on your dog."
"Well," the boy replied, "I don't think it was the detergent that
killed him."
"Oh? What was it then?"
"I think it was the spin cycle!"
Tell Me What You Think
I would love to hear what you think of this issue of the "Cols-A-To-Z" Newsletter.
And of course, if you have any suggestions for upcoming issues that you'd like to
share with me, please send those, too!
Just e-mail me at:
To subscribe to my "Cols-A-To-Z" Newsletter, go to the following URL:
http://www.cols-a-to-z.com/join.html
Written by Colin Evans
Editor, Cols-A-To-Z.com
88 Central Parade
Herne Bay
Kent
United Kingdom
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