Tuesday, August 17, 2004 - Volume 2 Issue 14
Colin Evans, Editor (mailto:
)
In this issue
- From the Editor
- Featured Success Article - The Great Challenge of Life - By Jim Rohn
- Featured Online Marketing Article - 5 Tips To Create A Kick-Butt Mini-Course That Pulls In Thousands of Rabid Subscribers... in a Flash! - By Jim Edwards
- Motivational Quotes
- Take A Break - Self Defense...
- Tell Me what You Think
From the Editor - Colin Evans
Hi Everyone 
Welcome to this edition of Cols-A-To-Z.
Two weeks ago I met an amazing woman, on the internet. Her name
is Velma Gallant and she is an abundance coach.
She taught me that my situation was a result of the "Law of
attraction".
Confused?
Don't be. The concept is real simple...
What you focus on and the emotion behind it is what you bring
to you.
You attract to yourself, whatever you give your focus, attention,
or energy to; whether wanted or unwanted.
So you see, by focusing on what's wrong you are attracting more
of the same.
Your situation is a direct result of what you think about on a
daily basis. If you constantly worry that you're in a bad
financial position then you will end up in an even worse
financial situation.
If you worry that your not healthy, you'll get sicker. I could
go on, but I think you've got the idea, you attract what you
constantly worry or think about (focus on).
The secret is to turn these into positive beliefs. For example
"I am in good health", "I pay my bills on time" "At the end of
the month I have money to spare".
One of the ways to do this is to start an "Abundance Journal".
- Every day write "Today I am grateful for:" and list ten
things that you are grateful for...You could be greatful for
your house, your car, the good food you eat etc.
- Next write "Today I acknowledge/praise myself for:" and list
ten things that you have done that you are proud of...You could
praise yourself for paying the rent on time, buying only healthy
food etc.
If you're having a hard time thinking what to be grateful for,
listen to these words by Lieutenant Paul Galanti, a US Navy pilot
who spent six and a half years as a prioner of war in North
Vietnam: "There's no such thing as a bad day when there's a
doorknob on the inside of the door".
Start by being grateful for your freedom.
Over time you will start to focus on positive things and your
situation will change.
Two weeks ago I was at my wits end worrying how I was going to
pay the rent, never mind my goal of visiting one hundred
countries.
I started my Abundance Journal and also wrote a small "mini
vision" where I pictured myself with a new house, car and going
on holiday to my first country. I read, and add to my mini vision
every day...
This week, I have had a number of opportunities presented to me,
each more powerful than the next. My rent is covered indefinitely
and I have a way of financing my dream of visiting 100 countires.
I cannot thank Velma Gallant enough and I encourage all of you to
join her newsletter at http://www.the-abundance-connection.com
Until the next time...
Featured Success Article - The Great Challenge of Life - By Jim Rohn
Here's the great challenge of life - You can have more than
you've got because you can become more than you are.
I have found that income seldom will exceed your own personal
development. Once in a while income takes a lucky jump, but
unless you grow out to where it is it will go back to where you
are. Somebody once said if you took all the money in the world
and divided it among everyone equally, it would soon be back in
the same pockets. However, you can have more because you can
become more. You see, here is how the other side of the coin
reads - unless you change how you are, you will always have what
you've got. The marketing plan won't do it. It's a good plan but
it won't work without you. You've got to work it. It is the human
effort that counts. If you could send a sales manual out to
recruit - wouldn't that be lovely? The major thing that makes the
difference is what YOU do.
In order to have more, you need to become more. The guy says "If
I had a good job I would really pour it on, but I have this lousy
job so I just goof off." If that is your philosophy you are
destined to stay there. Some people say if I had a lot of money
I would be really generous, but I don't have much so I'm not
generous. See, you've got to change that philosophy or you will
never have "the lots of money". Unless YOU change, IT won't
change. Amazingly, however, when we throw out our blame list and
start becoming more ourselves - the difference is everything else
will begin to change around us.
To Your Success,
Jim Rohn
This article was submitted by Jim Rohn, America's Foremost Business Philosopher. To subscribe to the Free Jim Rohn Weekly E-zine go to
http://www.jimrohn.com
Copyright © 2000-2004 Jim Rohn International. All rights reserved worldwide.
Featured Online Marketing Article - 5 Tips To Create A Kick-Butt Mini-Course That Pulls In Thousands of Rabid Subscribers... in a Flash! - By Jim Edwards
One of the fastest ways to develop, build, and grow your own list
of subscribers is to develop a "mini" course with an incredibly
compelling promise.
I have personally used "mini" courses to build lists of several
thousand subscribers in as little as a week.
A "mini" course is simply a series of e-mail's where you teach
people a specific skill, set of skills, or reveal other
information they really want to know.
In the process of providing this focused, valuable information,
you prove to your subscribers that you are THE expert in a
particular area - and, you also encourage people to pay you to
get even BETTER information from ebooks and information products
you've either written or recommend.
An example of a "mini" course offer I've used with great success
is the free mini course at =>
http://www.cols-a-to-z.com/7dayebook
that appears in the exit pop up window when you leave the site.
The promise of this "mini" course is strong and compelling.
Here's what it says...
FREE eBook Mini-Course
"How to Write and Profit from your own eBook...
while you're still young enough to enjoy it!"
All the registration page asks for is first name and email
address... and this mini-course has generated thousands of
subscribers!
So here's the basic formula in a nutshell:
Strong promise+ low risk+ high perceived reward= Subscribers
Now, if you'd like to build your own list of rabid subscribers,
here are 5 sure-fire tips for creating a mini- course that truly
kicks butt!
Tip #1 - The Promise
If you want to launch a successful mini-course, target an
audience with a specific need and then make them the biggest
possible promise you can deliver on.
People are pressed for time and rarely see as much value in
something they get for free as opposed to something they pay a
lot of money for.
Add to this the fact that the Internet gets more and more crowded
everyday and you can see that the best offers are the ones that
grab people's attention by making a benefit- driven promise they
can't resist.
Even though you offer your mini-course for free, you still must
SELL people on WHY they should pay you with their time and
attention.
Example: If you want to do a mini-course on real estate investing,
look for the biggest and best promise you can make for people.
Let's look at these various promises for identical mini-course
content:
Good: How to make a fortune in foreclosures.
Better: How to find and buy a profitable foreclosure within 2
weeks.
Best: How to find and buy a profitable foreclosure property in
your area within 2 weeks - using none of your own money!
** The promise you make has everything to do with whether or not
people sign up. IMPORTANT: After they sign up, make sure you
deliver on the promise.
Tip #2 - Don't reinvent the wheel
Look for existing content - your own or other people's - you can
adapt directly or indirectly into the mini-course.
Hey, I understand you're busy... I'm busy too!
Why would you want to spend 2 days coming up with all the content
for your mini-course if you already have past information you can
adapt!?
If you don't have any existing material, then find someone else
who has written an article and use that for part of your mini-
course - with their permission of course.
You'd be surprised at all the pieces of the puzzle that are out
there independently which you could combine into a great mini-
course without nearly the mountain of effort you might expect.
Tip #3 - Give yourself lots of chances to make money
One way to build more value into your mini-course and make sure
people hang onto your messages instead of deleting them is to put
lots of quality links into your mini-course.
This allows people to get additional information on specific
aspects of the mini-course.
Some of those links can be to free resources, others to resources
where you earn an affiliate commission, and still others to your
own products and services.
The more links you have that actually contribute to your students
learning the subject of your mini-course and fulfilling the
promise you made to get them to sign up, the better your chances
of them clicking those links.
If you create lessons people save for future reference because
they have great links in them, you'll make more money!
For an example look no further than your "in-box"! Almost
everybody has email messages they've saved from other people
because they contain links to sites you want to use now or access
in the future.
Tip #4 - Build anticipation for the next message
If you're going to take the time to put together the mini- course,
wouldn't it be great of the majority of people who subscribed
actually read your messages!?
If you want to launch a successful mini-course, you've got to
rise ABOVE the noise of all the other email messages people
receive every single day.
One way to do this is to always end each lesson with a small "ad"
or excitement builder for the next message. You do this by really
playing up a big benefit they'll receive as a result of reading
the next message you promise to send them.
Here's an example:
"The next and final installment in this mini-course will give you
five tips for how to get 10,000 visitors to your website without
spending a dime on pay-per-click traffic! So stay tuned for the
next lesson in 2 days..."
It's a simple, yet very powerful way to build anticipation for
the next message into EVERY message you send.
This simple step helps make them look forward to the next message
so it gets read... not trashed!
Tip #5 - Tell them what they don't know!
If you're using the mini-course to promote a product that covers
a much "bigger picture" of the topic as a whole, constantly
remind people that the mini-course is just a "tiny piece" of the
whole product.
Remind them of what else they need to know and tell them if they
buy the product then they'll get this benefit, and that benefit,
and even more specific information.
Remember, you didn't publish this mini-course to practice your
typing skills! You are in this to make money, to get subscribers,
and to make sales!
Once you deliver quality content that gives people a real taste
of what's in store when they actually purchase, then it's time to
close the sale... you deserve it!
Jim Edwards is a syndicated newspaper columnist and the co-author of an amazing new ebook that will teach you how to use fr-e articles to quickly drive thousands of targeted visitors to your website or affiliate links...
Need MORE TRAFFIC to your website or affiliate links?
"Turn Words Into Traffic" reveals the secrets for driving Thousands of NEW visitors to your website or affiliate links... without spending a dime on advertising!
Click Here => http://www.turnwordsintotraffic.com
Motivational Quotes
A man’s mind, stretched by a new idea, can never go back to its
original dimension.
- Oliver Wendell Holmes
If fear is cultivated, it will become stronger. If faith is
cultivated, it will achieve mastery.
- John Paul Jones
Take A Break - Self Defense...
During a practical exercise at a military police base, the
instructor was giving the class instruction in unarmed self-
defense.
After he presented a number of different situations in which
they might find themselves, he asked a student, "What steps
would you take if someone were coming at you with a large,
sharp knife?"
The student replied, "BIG ones."
Tell Me What You Think
I would love to hear what you think of this issue of the "Cols-A-To-Z" Newsletter.
And of course, if you have any suggestions for upcoming issues that you'd like to
share with me, please send those, too!
Just e-mail me at:
To subscribe to my "Cols-A-To-Z" Newsletter, go to the following URL:
http://www.cols-a-to-z.com/join.html
Written by Colin Evans
Editor, Cols-A-To-Z.com
88 Central Parade
Herne Bay
Kent
United Kingdom
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+01227 740171
© copyright 2004 Cols-A-To-Z.com
