Tuesday, August 31, 2004 - Volume 2 Issue 15
Colin Evans, Editor (mailto:
)
In this issue
- From the Editor
- Featured Success Article - The Time to Act - By Jim Rohn
- Featured Online Marketing Article - Turn One-Time "Hits" Into Repeat Visitors - By Jim Edwards
- Motivational Quotes
- Take A Break - Human Years...
- Tell Me what You Think
From the Editor - Colin Evans
Hi Everyone 
Welcome to this edition of Cols-A-To-Z.
Have you ever wanted to know what the "gurus" would do if they
lost everything, including their reputation and only had a roof
over their heads, a computer and an internet connection for one
more month?
No this is not a sales pitch...
Joe Kumar got a bunch of internet marketing experts to help him
write and sell an ebook answering this exact question. He then
got seduced by "quick money" and the inevitable happened, he
proceeded to rip off a lot of people.
His ebook is now available for no charge here:
http://www.cols-a-to-z.com/30days
I had no qualms getting a copy of this ebook for myself. I have
been actively seeking advice from these same experts and have had
no reply from many of them. Now I know why...
Here is a golden opportunity for you to get your hands on the
very information I have spent years searching for.
Until the next time...
Featured Success Article - The Time to Act - By Jim Rohn
Engaging in genuine discipline requires that you develop the
ability to take action. You don't need to be hasty if it isn't
required, but you don't want to lose much time either. Here's the
time to act: when the idea is hot and the emotion is strong.
Let's say you would like to build your library. If that is a
strong desire for you, what you've got to do is get the first
book. Then get the second book. Take action as soon as possible,
before the feeling passes and before the idea dims. If you don't,
here's what happens -
- You Fall Prey To The Law Of Diminishing Intent -
We intend to take action when the idea strikes us. We intend to
do something when the emotion is high. But if we don't translate
that intention into action fairly soon, the urgency starts to
diminish. A month from now the passion is cold. A year from now
it can't be found.
So take action. Set up a discipline when the emotions are high
and the idea is strong, clear, and powerful. If somebody talks
about good health and you're motivated by it, you need to get a
book on nutrition. Get the book before the idea passes, before
the emotion gets cold. Begin the process. Fall on the floor and
do some push-ups. You've got to take action; otherwise the wisdom
is wasted. The emotion soon passes unless you apply it to a
disciplined activity. Discipline enables you to capture the
emotion and the wisdom and translate them into action. The key
is to increase your motivation by quickly setting up the
disciplines. By doing so, you've started a whole new life process.
Here is the greatest value of discipline: self-worth, also known
as self-esteem. Many people who are teaching self-esteem these
days don't connect it to discipline. But once we sense the least
lack of discipline within ourselves, it starts to erode our
psyche. One of the greatest temptations is to just ease up a
little bit. Instead of doing your best, you allow yourself to do
just a little less than your best. Sure enough, you've started in
the slightest way to decrease your sense of self-worth.
There is a problem with even a little bit of neglect. Neglect
starts as an infection. If you don't take care of it, it becomes
a disease. And one neglect leads to another. Worst of all, when
neglect starts, it diminishes our self-worth.
Once this has happened, how can you regain your self-respect? All
you have to do is act now! Start with the smallest discipline that
corresponds to your own philosophy. Make the commitment: "I will
discipline myself to achieve my goals so that in the years ahead
I can celebrate my successes."
To Your Success,
Jim Rohn
This article was submitted by Jim Rohn, America's Foremost Business Philosopher. To subscribe to the Free Jim Rohn Weekly E-zine go to
http://www.jimrohn.com
Copyright © 2000-2004 Jim Rohn International. All rights reserved worldwide.
Featured Online Marketing Article - Turn One-Time "Hits" Into Repeat Visitors - By Jim Edwards
Every website owner faces the same challenge: How to get more
traffic to their website.
"Build it and they will come" worked for Kevin Costner in "Field
of Dreams," but that approach leads to bankruptcy and a failed
business when it comes to your website.
Any savvy website owner knows that it takes a lot of work, time,
and money to bring a visitor to your site for the first time.
Smart marketers also know that it rates a lot easier and cheaper
to get people to come back for a return visit than to attract
them for the first time.
The following tips will help any website owner convert more
one-time "lookers" into repeat visitors and customers.
** Surveys **
Hold an interactive poll or survey on your web site.
Ask your website visitors questions about a topic of intense
interest to them.
Not only do people enjoy giving their opinion, but they'll also
want to read the results as you compile them and update them on
your website over the next day or week.
One way to get their email address is to tell them you'll email
the final numbers once the results are compiled.
My favorite survey tool is www.oneminutepoll.com.
** Free Prizes **
If appropriate, hold an ongoing prize drawing on your web site.
The prizes you give should fit with the interests of your target
audience and enable you to showcase what you offer for sale from
your website.
For example, if you sell computer cables, give away something
like Velcro cord ties with your web address on them and avoid
things like teddy bears or bumper stickers.
** Original / Hard-to-find Content **
People go online first and foremost to get specific, relevant,
timely information in areas that interest them.
For some that means news articles, for others sports scores, and
for others it means current prices for things like stocks or
commodities.
Whatever content they want, give it to people in a way they can't
find anywhere else (or at least not very easily) and make it easy
for them to see that your site rates a bookmark in their browser
so they can return often.
** Brain Teasers **
People love a challenge, especially in an area that holds great
professional or special interest for them.
If you can provide a quiz, trivia questions, puzzles or some other
"brain teaser" for people, many will take up the challenge.
You get them to return to your website by posting the answers and
making that the only way they can see if they got it right.
** Breaking News **
People crave up-to-the-minute news on subjects about which they
feel very strongly.
Some investors, for example, spend hours combing the Web for
nuggets of information to help them evaluate specific markets,
companies, or stocks.
One way to make your site invaluable to your audience members is
to simply post a news bite, tip, or current "nugget" of relevant
information on your site daily.
(Gee, kind of sounds like a BLOG doesn't it?)
If the information you give makes people jump up and holler "MORE!
MORE!" then you can quickly build up a regular following.
** Resource Directories **
Few things keep people coming back to a website more than a
constantly updated directory they can tap for industry- specific
resources any time they need them.
This technique works especially well if it's hard to locate good
resources related to your topic because people place a higher
value on hard-to-find information.
Jim Edwards is a syndicated newspaper columnist and the co-author of an amazing new ebook that will teach you how to use fr-e articles to quickly drive thousands of targeted visitors to your website or affiliate links...
Need MORE TRAFFIC to your website or affiliate links?
"Turn Words Into Traffic" reveals the secrets for driving Thousands of NEW visitors to your website or affiliate links... without spending a dime on advertising!
Click Here => http://www.turnwordsintotraffic.com
Motivational Quotes
Yes, you can be a dreamer and a doer too, if you will remove one
word from your vocabulary: impossible.
- Robert Schuller
A wise person does at once what a fool does at last. Both do the
same thing, only at different times.
- John Dalberg Acton
Take A Break - Human Years...
God created the mule, and told him, "You are mule. You will work
constantly from dusk to dawn, carrying heavy loads on your back.
You will eat grass and lack intelligence. You will live for 35
years."
The mule answered, "To live like this for 35 years is too much.
Please, give me no more than 20."
And it was so.
Then God created the dog, and told him, "You are dog. You will
hold vigilance over the dwellings of Man, to whom you will be his
greatest companion. You will eat his table scraps and live for 30
years."
The dog responded, "Lord, to live 30 years as a dog like that is
too much. Please, no more than 10 years."
And it was so.
God then created the monkey, and told him, "You are monkey. You
shall swing from tree to tree, acting like an idiot. You will be
funny, and you shall live for 20 years."
The monkey responded, "Lord, to live 20 years as the clown of the
world is too much. Please, Lord, give me no more than 10 years."
And it was so.
Finally, God created Man and told him, "You are Man, the only
rational Being that walks the earth. You will use your
intelligence to have mastery over the creatures of the world.
You will dominate the earth and live for 20 years."
The man responded, "Lord, to be Man for only 20 years is too
little. Please, Lord; give me the 15 years the mule refused, the
20 years the dog refused, and the 10 years the monkey rejected."
And so God made Man to live 20 years as a man, then marry and
live 15 years like a mule working and carrying heavy loads on his
back. Then, he is to have children and live 20 years as a dog,
guarding his house and eating the leftovers after they empty the
pantry; then, in his old age, to live 10 years as a monkey,
acting like an idiot to amuse his grandchildren.
And it is so...
Tell Me What You Think
I would love to hear what you think of this issue of the "Cols-A-To-Z" Newsletter.
And of course, if you have any suggestions for upcoming issues that you'd like to
share with me, please send those, too!
Just e-mail me at:
To subscribe to my "Cols-A-To-Z" Newsletter, go to the following URL:
http://www.cols-a-to-z.com/join.html
Written by Colin Evans
Editor, Cols-A-To-Z.com
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