Tuesday, February 03, 2004 - Volume 2 Issue 3
Colin Evans, Editor (mailto:
)
In this issue
- From the Editor
- Featured Physical Fitness Article - Intervals for Weight Loss - By Greg Landry
- Featured Success Article - Wherever You Are, Be There - By Jim Rohn
- Featured Online Marketing Article - What are safelists and how do you use them? - Colin Evans
- Motivational Quotes
- Take A Break - The Dying Preacher
- Tell Me what You Think
From the Editor - Colin Evans
Hi Everyone 
Welcome to this edition of Cols-A-To-Z.
Wow, one month gone already. This year is really flying by.
These last two weeks have been a real headache with spam. So much
for the new act...
I have found that only the "default" e-mail account seems to get
spammed. I've been pretty careful with e-mail addresses I use in
online marketing or on my websites so they don't get any spam
e-mails.
An e-mail address I used in the past for e-mail marketing got a
fair bit of spam, but I no longer use it.
I have been forced to change my personal contact e-mail address
but I have not made it my default e-mail address.
My old personal e-mail address is still my "default" e-mail
address. This seems to be working as all the spam I receive still
goes to this old account.
My theory is that the data miners I've received in the past have
only sent my "default" details back to the people that make these
lists of e-mail addresses.
I have set both Outlook Express and MS Outlook to this default
e-mail address and made rules in MailWasher to delete anything
that comes into my "default" inbox.
Time will tell how successful this ploy will be.
If anybody else has tried this I'd really like to know if it has
worked for them.
I suppose this spam problem has also made me look at all the
"admin" e-mails I receive from Safelists. This is a far bigger
headache to me and is probably what prompted me to write my next
article "What are Safelists and how do you use them?".
Hope you enjoy it.
Until the next time...
Featured Physical Fitness Article - Intervals for Weight Loss - By Greg Landry
If you're like most people, finding time to exercise can be a
challenge, so you want to get the most out of the time you do
have. Including "intervals" in your exercise routine can help
you maximize your weight loss and fitness results.
Intervals are brief periods (about one minute) of more intense
exercise mixed into your regular aerobic exercise sessions. For
example, if you're walking, you would do a one minute interval of
faster walking about every five minutes throughout your exercise
session.
Here's how it will look.. you'll start with your normal three to
five minute warm-up and then five minutes into your workout you
do your first interval, one minute of faster walking (or perhaps
jogging). At the end of that minute you should be "winded" and
ready to slow down. You'll slow down to your normal exercising
speed for the next four minutes and then your fifth minute is
another one minute interval. This pattern continues throughout
your exercise session.
You'll derive several benefits from intervals..
- Intervals can help you to get past a weight loss plateau.
- Intervals increase your aerobic fitness level by "pushing the
envelope". While doing your interval you cross the anaerobic
threshold into anaerobic metabolism, forcing your body to become
conditioned to more intense exercise.
- Your increased level of fitness means that a given level of
exercise will feel easier and that you will be able to exercise
at a higher intensity which "burns" more calories.
- Your increased level of fitness also means that you will be
less fatigued from daily activities and you'll have more "energy"
throughout the day.
- Intervals increase your basal metabolic rate (BMR), causing
you to burn more calories 24 hours-a-day.
- Intervals cause you to "burn" more calories during your
exercise session and for several hours afterwards.
- Intervals will tone the involved muscles to a greater degree
than your regular aerobic exercise would.
- Intervals can make your exercise less monotonous and help the
time pass more quickly.
- Intervals will energize you!
If you'd like to put a little excitement into your exercise, and
you're looking for better results, give intervals a try!
Author and exercise physiologist, Greg Landry, offers free weight
loss and fitness success stories, articles, programs, and his
"Fast & Healthy Weight Loss" newsletter at his site:
http://www.Landry.com
copyright 2004 by Greg Landry, M.S
Featured Success Article - Wherever You Are, Be There - By Jim
Rohn
One of the major reasons why we fail to find happiness or to
create a unique lifestyle is because we have not yet mastered the
art of being.
While we are home our thoughts are still absorbed with solving the
challenges we face at the office. And when we are at the office we
find ourselves worrying about problems at home.
We go through the day without really listening to what others are
saying to us. We may be hearing the words, but we aren't absorbing
the message.
As we go through the day we find ourselves focusing on past
experiences or future possibilities. We are so involved in
yesterday and tomorrow that we never even notice that today is
slipping by.
We go through the day rather than getting something from the day.
We are everywhere at any given moment in time except living in
that moment in time.
Lifestyle is learning to be wherever you are. It is developing a
unique focus on the current moment, and drawing from it all of the
substance and wealth of experience and emotions that it has to
offer. Lifestyle is taking time to watch a sunset. Lifestyle is
listening to silence. Lifestyle is capturing each moment so that
it becomes a new part of what we are and of what we are in the
process of becoming. Lifestyle is not something we do; it is
something we experience. And until we learn to be there, we will
never master the art of living well.
To Your Success,
Jim Rohn
This article was submitted by Jim Rohn, America's Foremost Business Philosopher. To subscribe to the Free Jim Rohn Weekly E-zine go to
http://www.jimrohn.com
Copyright © 2000-2004 Jim Rohn International. All rights reserved worldwide.
Featured Online Marketing Article - What are Safelists and how do
you use them? - By Colin Evans
A Safelist is a group of individuals who have agreed to receive
e-mails containing advertisements from each other without
accusations of spam.
The term "Safelist" was derived from the following two points:
- A group of people you can mail to is known as a "list" and...
- Because each person has agreed to receive e-mails from everybody
on the list, the list is "Safe" from Spam complaints.
Ultimately the phrase "this is a safe list" was shortened to
"safelist".
As a member of a Safelist, you have the right to periodically send
your message to all the other members of that particular Safelist.
The sending period can be Hourly, Daily, weekly and is based on
your membership level.
Bear in mind that the opposite is true...
Every other member of the Safelist has the right to send you an
email on a periodic basis .
And, yes, this means that you will receive loads of mail.
Some of the newer Safelist operate a points system for sending
e-mail...
Basically you get a certain number of points for joining the
Safelist and each time you send an e-mail to the list a certain
number of points is deducted from you. You get more points by:
- Referring new members to the Safelist.
- Clicking links in your admin and list e-mails. These are known
as click links.
- Purchasing points.
Features common to most Safelists
You can join most Safelists as a Free, paid Pro or in some cases
as a paid Executive member. Generally posting periods to Safelists
are:
- Free members can post once every seven days.
- Pro members can post every day.
- Exe members can post two or more times per day.
Initially you only needed one e-mail address to join Safelists...
But as soon as auto-posting to Safelists became popular the volume
of mail sent to Safelists increased.
E-mails sent from the Safelist administrators tended to get "lost"
and so nobody read them.
It didn't take long for Safelist owners to implement the current
system of using two different e-mail addresses when you join a
Safelist:
- A "contact" e-mail address to which they can send administration
e-mail.
- A "list" or "submission" e-mail address to which all Safelist
members post their e-mails.
If you don't keep your "list" mailbox clean and your mail
repeatedly bounces, most Safelists will delete your account. Some
of the newer scripts will put your account on "vacation", meaning
you won't receive any mail and you can't send any until you login
and reset your account.
If you post to a lot of Safelists, you are going to spend a lot of
time cleaning out your inboxes. The most effective solution is to
open a paid bulk e-mail account where you can delete all the mail
in your inbox with one click, the best being Ultimateinbox.
Beware
Some Safelist administrators will send you loads of advertisements
under the faulty understanding that when you joined, you agreed to
receive e-mails from "admin" and so they have the right to send
you e-mails with advertisement.
You will get less mail from spammers than you will get from
Safelist "admin" 
This means you need a separate e-mail address just for all your
Safelist "contact" e-mail addresses.
Unfortunately you cannot just download and delete all this "admin"
e-mail because there will be legitimate e-mails containing true
administration information.
You can however reduce the amount of "admin" e-mail you receive
by creating rules to automatically delete e-mails that you know
contain advertisements.
This last statement will probably get me banned from some
Safelists - no matter. I want nothing to do with people who twist
the rules to their own ends and in the process make my life
miserable, and sorting through Safelist "admin" e-mail is a big
problem to me, much bigger then sorting through all of my normal
e-mail accounts.
Tips for sending e-mail to a Safelist
There are two very important things to remember when sending
e-mail to a Safelist:
- Every person who belongs to a Safelist is using the Safelist to
send traffic to their opportunity, they are not interested in
your opportunity.
- Bulk e-mail accounts with automatic inbox deletion have
drastically reduced the effectiveness of Safelists. People can
now submit using Safelist submission programs and all the
Safelist e-mails that they receive are automatically deleted
without them ever being seen.
So...
You only have a second or so to catch the eye of any person
manually deleting Safelist e-mails from their inbox and to do this
successfully, you need a VERY effective subject:
- Use "----" or "____" at the beginning of your subject to indent
it. For example, which subject do you notice first out of the
following subject lines:
What Came First? The Chicken or The Egg?
Your PrePaid Account is READY!
#1 Rated Launch In 20 Yrs./ FREE Marketing Tools
Missing Opportunity Through Lack of Cash You Don't...
In response to your email,I know you are...
____Do you know something I dont?
You will be put on the fast track to marketing su...
Your own safelist-$4.99
Missing Opportunity Through Lack of Cash You Don't...
New Payment Processor..$5 FREE..Pays 6 Levels
You KNOW you can do it !!
- Try to use your own words when making a subject line. If you
want to use those supplied by the program you are promoting,
chances are so has everybody else. If your subject is different
it will stand out.
- Your subject line must include a major benefit. In other words,
in as few words as possible, explain how your reader will
benefit from opening your e-mail.
There is a limit to the length of the e-mails you can send to a
Safelist. Some Safelists will allow you up to 5000 characters, but
2000 characters is the most common length limit.
This places a pretty big constraint on the way you would normally
write ad copy. To get around this, here are some tips for writing
the body of your e-mail:
- The body of your e-mail should include one major benefit. In
other words, how will your reader benefit from responding to
your e-mail.
- If you want your reader to click on a link, ask them to click
on the link.
- Keep your e-mail fairly short and to the point.
- Use a P.S. with a major benefit. The P.S. is one of the most
read parts of any letter or e-mail.
The aim of your e-mail should be to get the prospect to click
through to the main advertising page of your opportunity.
A much better approach to using Safelists is to sign up for an
autoresponder and write your own autoresponder series. You would
then advertise your lead capture page (which contains the sign
up form for the autoresponder) using Safelists.
A big advantage of this is that once somebody has signed up for
your series, you can send them further advertisements at a later
date (unless they remove themselves from your list).
Most reputable online opportunities will have an autoresponder
series for you to use.
Submitting your e-mails
Automatic submission systems have helped to dilute the
effectiveness of Safelists, so to get a reasonable response you
need to post to a lot of Safelists. Like hundreds of them.
This leaves you with two options:
- To post manually to a minimum of thirty to forty Safelists
sites per day.
- To post automatically using a list submission system.
Posting to forty Safelists is going to take you some time. So
using a list submission system makes a lot of sense as it leaves
you free to get on with other forms of marketing.
One of the most cost effective list submitters is Snazzy Safe
List Submitter. You can download a free version but it places an
additional ad at the top of your e-mail which dilutes the effect
of your carefully crafted e-mail.
Another useful submitter is SafelistBoys. The big advantage with
their system is that you join the Safelists automatically, no more
filling in forms for each Safelist.
But your results are going to depend on how good your e-mail ad
is. A badly written e-mail ad is not going to get any results, no
matter how many Safelists you submit it to.
Colin Evans is the editor of Cols A To Z, the e-zine that teaches
you how to live the life you have always dreamed of...
Get Colin's FREE E-zine by going to: http://www.cols-a-to-z.com
Copyright © 2004 Colin Evans. All rights reserved worldwide.
Motivational Quotes
Laziness is a secret ingredient that goes into failure. But it's
only kept a secret from the person who fails.
- Robert Half
Nothing great has ever been achieved except by those who dared
believe something inside them was superior to circumstances.
- Bruce Barton
Take A Break: The Dying Preacher
An old preacher was dying. He sent a message for his IRS agent
and his Lawyer (both church members), to come to his home. When
they arrived, they were ushered up to his bedroom. As they entered
the room, the preacher held out his hands and motioned for them to
sit on each side of the bed. The preacher grasped their hands,
sighed contentedly, smiled and stared at the ceiling. For a time,
no one said anything. Both the IRS agent and Lawyer were touched
and flattered that the old preacher would ask them to be with him
during his final moment.
They were also puzzled because the preacher had never given any
indication that he particularly liked either one of them.
Finally, the Lawyer asked, "Preacher, why did you ask the two of
us to come?"
The old preacher mustered up some strength, then said weakly,
"Jesus died between two thieves, and that's how I want to go, too.
Tell Me What You Think
I would love to hear what you think of this issue of the "Cols-A-To-Z" Newsletter.
And of course, if you have any suggestions for upcoming issues that you'd like to
share with me, please send those, too!
Just e-mail me at:
To subscribe to my "Cols-A-To-Z" Newsletter, go to the following URL:
http://www.cols-a-to-z.com/join.html
Written by Colin Evans
Editor, Cols-A-To-Z.com
7 Kinross Road
Hillside
Bulawayo
Zimbabwe
+263 9 246210
© copyright 2004 Cols-A-To-Z.com
